Conversion comparison
Only installations with a complete 14-day measurement window are included. A purchase counts once per installation.
Seven-day trial return activity
Opening Kitty or interacting with a reminder counts as activity. Day 1 includes completing onboarding. Each trial day lasts 24 hours from its start. The denominator includes trials that have completed that day.
Sign-in and purchase timing
A: after the trial expires. B: after onboarding finishes. These are cumulative counts, including cohorts still in progress.